In April 2016, Jeju Airlines selected Song Joong Ki because of his popularity in Asia, as a new face to expand its Asian market in April. Since then Jeju Air has been using print ads, various online and offline video images, and in-flight and in-flight advertising for airports and airplanes.
As of December, Jeju Air operates five domestic routes and 34 international routes to 24 cities in the Asia Pacific region.
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