HITE beer scouts in Daniel Henney as their model.

"I really like Hite beer and I am pleased to be with you as a model. I am going to meet local beer fans through various activities to promote Hite." 

Daniel Henney has become the new model of Hite Brewery. On the 24th April, the first TV commercial started. 

The ad was launched at the 2017 Extra Cold campaign for the beer market this summer, focusing on expressing Hite's cool taste. 

Hite's advertising is based on a unique gentle, sophisticated image and masculine charm, and Daniel Henney has met up with Hite's expectations for more synergy than expected. Daniel Henney, who first worked as a mainstream model with 'Hite Brewery', constantly shares his thoughts on the concept with his staff and monitors the shoots, while enjoying several cool Hite beers for realistic performances.

Behind the filming, the model/actor has received many praises from the staffs.