Park Bo Gum as Nescafe's creamer new face ad.

Actor Park Bo Gum is the new face for Lotte Nescafe Crema.

Lotte Nestle Korea has selected Park Bo Gum as he is the main actor in the drama series of 21st century. They have chosen him since he has a high appeal and favourable to the public.


Park Bo Gum has recorded a high audience rating last year and has become popular among young women as he has changed to a more matured image by shedding off the pretty flower boy look. His KBS drama 'Moonlight Drawn by Clouds' skyrocketed him to the top earning him few drama awards and many endorsements from companies.

Park's non stop CFs range from food, clothes, cosmetics skin care and products.
Nescafe Korea has several models endorsing their brand from Jung Woo Sung to Seo Kang Jun and Lee Byung Hun. 
Lotte Nestle Korea commented that Park has a gentle soft image regardless to target either the young and old generation. His image matches the characteristics of Nestle's Crema.