Tuesday, October 10, 2017

Jinx on girl groups has started on Girls Generation.

Girls Generation members- Tiffany, Soo Young and Seo Hyun have decided not to renew their contracts with SM Entertainment. The three members have decided to leave the agency.

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As a result, the future of Girls' Generation is still unclear. SM is drawing the line that it is not the demolition of the girl groups era. It is interpreted as reflecting the possibility that three agencies of different companies can be different. However, there are no precedents in which SM's who belong to the group produced by SM are active, so the music industry is observing whether this configuration would be difficult.

At the end of the day, it is expected that SM will shuffle and re-structure Girls' Generation into five members girl group- leader Taeyeon, Yuri, Sunny, YoonA and Hyoyeon. These five members have signed a new contract with SM Entertainment. 


Girls' Generation has not been disbanded, but after Jessica Jung left the team in 2014, Tiffany, Soo Young and Seo Hyun are leaving SM, slowly the fans are feeling the pain.

Girls Generation have marked the symbol of the longest running girl group since their debut in 2007 with the single Into the World, followed by Kissing You and Tell Me Your Wish. After Jessica's withdrawal, the girls continued to work as an eight-member system. KARA, who made their debut in the same year, remained symbolic after the Wonder Girls disbanded earlier.

Although the first generation girl group S.E.S is still active, it was a reunion after dismantling  once and the presence of Girls' Generation, which has been steadily active was evident. This year marks the 10th anniversary of their debut.


There was no change after Jessica Jung left the group to pursue on her own activities but beyond the sixth year it seems to be a jinx for most girl groups. The two good examples are KARA and Wonder Girls were rather unstable just before their disbandment. As for the future activities of Girls' Generation with such status remains hazy, there is a growing concern about the music industry that most girl groups cannot last long. Usually girl groups have the tendency not to break up compared to boy bands as most males have to enter military services for 2 years. 

SM's groups such as Girls Generation, TVXQ, Super Junior and EXO have continuously keep losing their original members but they are still carrying on to their 12th and 13th year respectively with own activities. YG's Big Bang is into their 11th year since debut. Sechs Kies joined YG recently and reunited for their 20th year anniversary. JYP's 2PM group are also entering their 10th year anniversary but starts to get difficult when members are slowly bound for military services.  

The problem lies with the loyalty of fans towards the girl groups. Fans tend to support boy groups longer than the girl group.

The influence and impact of Girls' Generation has decreased in recent years, but it is also confirmed that the third generation girl groups such as TWICE, G-Friend and Black Pink's popularity are climbing the ladder quickly.

The division within the team is also significant because of the attention given to the members compared to the boy groups. In the late 20's, the members of the music industry said that not one or two of the members felt the pressure to prepare the future for each member. That's why so many girl group members are dreaming of the 'Post Lee Hyori'.


Tiffany, Soo Young and Seo Hyun decided to leave the SM for a big picture of their future. Tiffany is preparing to study abroad while Soo Young is in midst of finding a company that can concentrate on her acting career. 'Gone With the Wind' and 'Mamma Mia!' have proven Seo Hyun as a musical actress so she will broaden the scope in that line.

It is clear that the girl groups era are slowly diminishing. This is because the team has a big symbolic element in the music industry and the members also have a strong affection for the girlhood era. As a result, Tiffany, Soo Young and Seo Hyun belong to different agencies and some of the activities of Girls' Generation team are coming out from other area. SM groups such as Shinhwa and JYP's G.O.D. are now in this same boat. 











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