On 18th March in the afternoon, Lotte Department Store in Seoul held its outdoor brand gear Eider with their exclusive model out of the headquarters, Hallyu star/model Lee Min Ho was seen also signing autographs for fans.
EIDER outdoor gear parent's company is Lafuma - a typical French brand.
Lee has been its main face model for a couple of years. Prices of the outdoor gear including jackets, pants and accessories comes in a steep price too.
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