From the natural and refreshing image to the luxurious and elegant atmosphere, Vidivici judged that Song Ji-hyo, who has the charming of pale colour skin, can represent various images of the brand.
In particular, Song Ji-hyo is Korea's representative Hallyu actress and has many overseas fans -a bout 5 million followers in China's Wei Bo, which is expected to help Vidivici to advance into the global market.
Song Ji-hyo is planning to start full activities starting with the advertisement of "Perfect Vip Cushion", which will be released on the 18th May. Song boasts a distinctive V-line through the 'Perfect Vip Cushion' pictorial and advertising footage. Song's distinctive natural and elegant charms will be emitted to highlight the premium image of 'Perfect Vip Cushion'.
"We hope that Song Ji-hyo, who is actively active in overseas will be able to raise Vidivici position not only in Korea but also in the global market." rep said. Currently Vidivici has endorsed actress Han Chae Young as their model.
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