INFINITE as Korea Brand Entertainment Expo ambassador.

On 27th August, according to the agency Woolim Entertainment- INFINITE was appointed as an official ambassador for the opening ceremony in Shanghai for the 2015 Korea Brand Entertainment and Expo (KBBE-Hallyu Expo).

L, Sunggyu, Dongwoo, Sungjong and Woohyun (INFINITE)

Infinite group is aiming for a special concert with the Minister of Industry Award for attendance at the opening ceremony.

As a Hallyu Expo official ambassador, Infinite starts a variety of promotional activities to support the expansion of cultural industry in China enabling the exchange of local SMEs.

The agency rep said the boys being the official ambassador and promoting its Eco Bag plan to take the lead, led by the popularity of the Korean Wave Hallyu contents to the economy, along with fellow actor Lee Kwang Soo selected as a co-ambassador. Both celebrities are directly involved in the production such as welfare organizations to contribute to China.


Infinite is scheduled to embark on full-scale world tour including China, North America, South America, Europe and Taiwan starting in September 2015.